Show graphics, website design, email campaigns, social media advertising and promotional videos are key creative components of any successful show. It’s what drives exhibitors to invest in your show and attendees to register or buy a ticket.
Our team of specialists knows the importance of quality creative. That it often means the difference between a good event and a great one. Let us become your creative services partner so we can work with you to develop the strategies that will take your event to the next level.
- Pre- and Post-Show Promotional Videos
- Exhibitor Souvenir ‘Thank You’ Books
- Exhibitor Booth Tour Videos
- And more…
POST-SHOW HIGHLIGHT REEL | VIDEO PRESS RELEASE
If the objective of a press release is to tell the world what a huge success your show was, what better way to present that information than a dynamic, engaging and – most importantly – memorable video?
Press release videos traditionally consist of three components:
- General footage of the event, including packed aisles, attendees interacting with products, busy booths with exhibitors and attendees making deals, as well as the show’s key events: keynote speaker, learning sessions, entertainment, etc.
- On-floor interviews with exhibitors and attendees, along with on-screen text-timonials gathered by you after the event
- Key statistics that quantify the success of your event, including the number of exhibitors and attendees, the percentage of exhibitors and attendees saying they’ll definitely be back next year, etc.
PRE-SHOW PROMOTIONAL VIDEOS
While repurposing the same footage used in the post-show video press release video, pre-show promotional videos can be used to pitch your next show to prospective exhibitors and, as the show approaches, to promote the show to your intended market of attendees.
Exhibitor Promotional Videos are an effective addition to the Why Exhibit? page on your website, can be used in email campaigns and in rich media banner ads, and uploaded to your social media properties.
Attendee Promotional Videos have a slightly different messages, but can be used in all the same ways as the exhibitor promo videos.
With pre- and post-show videos using the same footage, the two videos are great value for your marketing dollar.
EXHIBITOR SOUVENIR 'THANK YOU' BOOKS
Keep your show top of mind with your exhibitors by giving them a keepsake of their experience. From photography to formatting, Newcom can produce two types of souvenir exhibitor books for you: a generic 16-page soft cover book you can give to your smaller exhibitors, and a 20-page hardcover for those key exhibitors.
MOBILE APP PROMO
If you’ve taken all the time and effort to create a good mobile app for your trade show or conference, a simple promo video can go a long way to letting exhibitors and attendees know all the great ways it can improve their show experience, and where they can download it!
Your exhibitors make significant investments of time and effort to attend your show. Now you can offer them a way for that investment to continue working for them well after your show’s over.
Our experienced video crew will come to their booth and tape a member of their sales team giving a guided ‘virtual’ tour of their booth. After which, one of our talented editors will craft that footage into a dynamic, engaging three-minute video they’ll be able to leverage a number of different ways.
GET A $5,000 CREDIT TOWARDS A POST-SHOW HIGHLIGHT REEL VIDEO!
The cost of a Post-Show Press Release video can range from $5,000 to $7,500, depending on your show’s location, length and the size of crew required. But you can get yours for free by making us the official supplier of video services on your show floor.
HOW IT WORKS
We’ll create a landing page to promote our Booth Tour Videos to your exhibitors. Providing a minimum number of exhibitors sign up for a booth tour video – usually eight – we’ll produce your Press Release / Highlights Reel video for FREE*!
[*NOTE: Maximum $5,000 CDN value, excluding travel costs and the cost for hiring freelance video crew for shows outside the GTA.]
If you’d like to learn more about our video capabilities or to set up a free, no-obligation consultation to learn all the ways you can start leveraging video to market your show, fill out the short form below and one of our producers will be in touch shortly. Or, if you prefer, you can also email or call. I’m here to help.
- Email: firstname.lastname@example.org
- Call: 416-510-5123