Show graphics, website design, email campaigns, social media advertising and promotional videos are key creative components of any successful show. It’s what drives exhibitors to invest in your show and attendees to register or buy a ticket.
Our team of specialists knows the importance of quality creative. That it often means the difference between a good event and a great one. Let us become your creative services partner so we can work with you to develop the strategies that will take your event to the next level.
- Pre- and Post-Show Promotional Videos
- Exhibitor Souvenir ‘Thank You’ Books
- Exhibitor Booth Tour Videos
- And more…
CHECK OUT OUR SIZZLE REEL
PRE-SHOW PROMOTIONAL VIDEOS
Leveraging footage shot at previous shows to create a variety of promotional videos for upcoming shows makes them an extremely cost effective tool for attracting potential exhibitors, major sponsors and new attendees.
Exhibitors | Videos are a great addition to the Why Exhibit page on your website, can be used in email campaigns, targeted ad campaigns on sites like LinkedIn, as well as on your social media properties.
Sponsors | Videos allow you to actually show potential sponsors exactly what they’ll receive for their sponsorship dollars. For an example, check out the Sponsor Sizzle Reel we put together for the Canadian International Auto Show below.
Attendees | Create videos with a laser focused message to reach attendees you’ve been unable to attract in previous years.
ATTENDEE INFORMATION VIDEOS
You could think of these videos as Video FAQ’s or alternatives to posters that give attendees the information they need to make the most out of their show experience. These are just six examples of short, informative videos that could play in a loop on monitors around the show floor and conference / convention center grounds. Other examples might be schedules of education sessions, information about a keynote speaker, transportation schedules or daily weather updates.
IN-SHOW MARKETING VIDEOS
For that last minute push to drive more traffic to your show try show floor videos that can be posted the same or next day. Our video crew has the equipment and the requisite experience required to achieve this tight schedule. And nothing is more effective at getting wavering attendees through the door than showing them what they’re missing.
POST-SHOW SIZZLE REEL
If the objective of a press release is to tell the world what a huge success your show was, what better way to present that information than a dynamic, engaging and – most importantly – memorable video?
Press release videos traditionally consist of three components:
- General footage of the event, including packed aisles, attendees interacting with products, busy booths with exhibitors and attendees making deals, as well as the show’s key events: keynote speaker, learning sessions, entertainment, etc.
- On-floor interviews with exhibitors and attendees, along with on-screen text-timonials gathered by you after the event
- Key statistics that quantify the success of your event, including the number of exhibitors and attendees, the percentage of exhibitors and attendees saying they’ll definitely be back next year, etc.
MOBILE APP 411
If you’ve taken all the time and effort to create a good mobile app for your trade show or conference, a simple promo video can go a long way to letting exhibitors and attendees know all the great ways it can improve their show experience, and where they can download it!
Your exhibitors make significant investments of time and effort to attend your show. Now you can offer them a way for that investment to continue working for them well after your show’s over, and make some money for yourself at the same time.
Our experienced video crew will come to their booth and tape a member of their sales team giving a guided ‘virtual’ tour of their booth. After which, one of our talented editors will craft that footage into a dynamic, engaging three-minute video they’ll be able to leverage a number of different ways.
EARN UP TO $7,500 TOWARDS YOUR POST-SHOW HIGHLIGHT VIDEO
The cost of a Post-Show Press Release video can range from $5,000 to $7,500, depending on your show’s location, length and the size of crew required. But you can get yours for free by actively promoting us to your exhibitors as your official supplier of video & photography services on the show floor.
HOW IT WORKS
We’ll create a landing page to promote our Booth Tour Videos to your exhibitors. Providing a minimum number of exhibitors sign up for a booth tour video – usually eight – we’ll produce your Press Release / Highlights Reel video for FREE*!
[*Maximum $7,500 CDN value. Not to be applied to out-of-pocket costs we incur for shows outside the GTA.]
If you’d like to learn more about our video capabilities or to set up a free, no-obligation consultation to learn all the ways you can start leveraging video to market your show, fill out the short form below and one of our producers will be in touch shortly. Or, if you prefer, you can also email or call. I’m here to help.
- Email: firstname.lastname@example.org
- Call: 416-510-5123