Thought Leadership Marketing [TLM] To willingly provide customers with information valuable enough to firmly establish your company as a market leader, with the expectation that, down the road, those same customers will turn to you when they find themselves in need of the products and/or services you offer.
In essence, to show rather than tell your customers that you can offer them much more than a simple supplier-customer relationship; you can offer them a partnership that has the potential to benefit them in ways much more meaningful than any one product or service ever could.
GE CAPITOL FINANCE - FROM BORING WHITE PAPER TO DYNAMIC, SHAREABLE VIDEO SERIES
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WORDS FROM A CUSTOMER
I want to thank you and the entire Newcom team for consistently exceeding our expectations. And I’m happy to report that the driver training videos are saving Kriska time and money, while ensuring our drivers receive the same, consistent messaging.Denise Elliott, Safety Manager, Kriska Transportation