THE GUARANTEE | GUARANTEE GOLD
Over the last decade, infographics have become an increasingly common site on the pages of magazines. In fact, it’s hard to find a magazine or trade publication that doesn’t have at least one in every issue. And why not? They make it easy for people to ingest a lot of information and have a higher retention rate than text on a page. For those same reasons, they are a perfect fit for video.
With this video, we took the information from a static infographic the customer had created for magazine use, and we brought it to life. That one-page infographic can now be be the centrepiece of an email campaign, be promoted on social media, and be placed on the Guarantee Gold product page on their website.
Kinetic typography, or motion typography, is the “art and technique of expression through animated text”. This technique literally brings your message to life, keeping your target market engaged and more likely to take action.
MAXIM TRUCKS | E-BOOK PROMO
For Maxim Trucks, we used this editing technique to create short videos to promote a series of e-books they wrote for a Thought Leadership marketing campaign they devised.
VOCO | ADMIRA FUSION
Designed for Voco’s pre-roll campaign, animated words highlight the product’s features and benefits, while the clever use of placement [yellow group] reinforces the its purpose.