Over the years, we’ve had the good fortune of being hired by dealers looking for new ways to attract buyers and “move iron”. First Truck Centre out west and Bruckner’s out of the US were two customers we’ve worked with the most. As you’ll see below, we’ve produced an array of video types and styles, including:
- Dealer Capability
- Product Brochure
- Brand Overview
- Product Launch
- Used Equipment Promos
- Customer Appreciation
In the video on the right, and the playlist below you’ll find a good selection of dealer videos from our collection.
MAC BY TRANSPORT TRAILER SALES
BUDGET-FRIENDLY VIDEOS [<$1,000]
Videos don’t have to be expensive to be effective? And these three videos are the proof. In fact, we specifically developed these three videos to provide dealers with marketing tools that would help them move inventory, no matter how limited their marketing budget.
BRANDED EDITORIAL TEST DRIVES [$650]: Hosted by respected heavy equipment editor, Jim Park, our growing library of Ultimate Test Drive videos have accumulated over 1,000,000 views. We will incorporate three  in-video call-to-action banners that you can customize to promote your site and social media properties, or encourage drivers to drop by your dealership to test drive the truck themselves.
MONTHLY USED EQUIPMENT PROMO [$500-$750]: These “Deals of the Month” videos are the perfect compliment to your monthly print and digital ads, and are flexible enough that you can use them in a variety of delivery platforms: your dealer site, email signatures, digital newsletters, retail site banner ads, retail site inventory listings, and social media…
CUSTOMER APPRECIATION SLIDESHOW [$950]: Increase customer engagement with your brand and reward their patronage with a “feel good” photo album themed slideshow. It’s the perfect way to show your customers you consider them part of your dealership family. After all, what’s more family than a photo album. Feature it on your Facebook and add a call to action inviting your customers to keep those pictures coming.
Watch the examples below and think about whether one, two or all of these marketing ideas will help move you move your iron.
BRANDED EDITORIAL TEST DRIVES
MONTHLY USED-EQUIPMENT PROMO
CUSTOMER APPRECIATION SLIDESHOW
Being able to attach our brand to these test drive videos, and leverage their high-quality production values to communicate Mack and Volvo efficiency to our customers, gives Bruckner’s an additional channel to reach buyers!Randall Whalin, Corporate Marketing Manager, Bruckner Truck Sales