Thought Leadership Marketing [TLM] Â To willingly provide customers with information valuable enough to firmly establish your company as a market leader, with the expectation that, down the road, those same customers will turn to you when they find themselves in need of the products and/or services you offer.
In essence, to show rather than tell your customers that you can offer them much more than a simple supplier-customer relationship; you can offer them a partnership that has the potential to benefit them in ways much more meaningful than any one product or service ever could.
